Did you have any luck with this?
Yep. Just did it. (iPad 3G w/AT&T SIM, transferred into iPhone 4 no-contract/unlocked)
- Remove existing "unlockit" profile if it exists
- Visit unlockit.co.nz (I used WiFi)
- Don't select a carrier profile, just use "broadband" as the APN.
- Create the profile and install it.
- Turn off WiFi
- Go to an uncached web page or check your email etc.